Dialogue With Jeff Hui, Founder Of Leekr Technology: Running At Immediate Speed With A Keep Day 1 Attitude
Time: Aug 19, 2025
Form: 利氪科技LeeKr

As of now, Leekr Technology's customers cover over 15 domestic and international automakers including Chery, SERES, FAW, and more, spanning over 40 projects. Among these, 20 vehicle models will achieve mass production equipped with its One-box product in 2025.

Currently,Chassis-by-wire technology has become one of the core technologies in the new energy vehicle (NEV) field. Its core function is to simplify vehicle structure, facilitate manufacturing, enhance operational efficiency, and improve vehicle intelligence. With breakthroughs in technological innovation and increasing demand for local supply chain security, the market share of domestic players in this sector has been expanding year by year. Among them, Leekr Technology, as a representative domestic hard-tech company in theChassis-by-wire market, has achieved "immediate" speed.

Upon entering Leekr Technology, the slogan "Keep Day 1" immediately catches the eye. "This remains unchanged throughout our entrepreneurial journey. We must maintain our original aspiration and stay true to our core mission," said Jeff Hui, Founder and Chairman of Leekr Technology, firmly during an interview.

 

 

Jeff Hui, the helm of Leekr Technology, is a member of the "post-90s" generation. "In our industry, being a 'post-90s' is considered very young. To earn the full trust of our customers, we can only let our products speak for themselves." However, he added, "Investors appreciate young entrepreneurs, as they bring sustained vitality, passion, and innovative strategic vision." Under the leadership of this "post-90s" helmsman, Leekr Technology, established just four years ago, has rapidly built a comprehensiveChassis-by-wire technology system. From setting the benchmark for the mass production of its One-boxChassis-by-wire system, to breakthrough upgrades in all-terrain intelligent control technology, and the major launch of its Smart Chassis 2.0 products-the EMB and steer-by-wire systems-Leekr Technology has carved its name into China'sChassis-by-wire market.

 

1. Achieving "Leekr Speed": Revenue Doubling, Rapid Product Iteration, and Partnering with OEMs for Global Expansion

In 2021, Jeff Hui led a team of industry veterans with deep expertise in chassis control systems to establish Leekr Technology, targeting theChassis-by-wire market. To date, Leekr has taken a strong lead in the fiercely competitiveChassis-by-wire market as a "latecomer," thanks to itsChassis-by-wire products achieving mass production ahead of others. As one of the mainstream One-box solutions in the market, Leekr's IHB-LK® (One-box) product entered mass production in 2023. Covering dozens of automaker customers, it has entered the first tier of domesticChassis-by-wire component companies achieving mass production scale. As mentioned, Leekr's clients span over 15 automakers and 40+ projects, with 20 models scheduled to carry its One-box product in 2025. "Although the company is only four years old, our product has already iterated to the fifth generation, and we are still rapidly iterating and upgrading," Hui stated.

Explaining the company name "Leekr" (meaning "immediately" in Chinese), Hui said, "The inspiration comes from one of our product's key characteristics-fast braking response. As a critical safety component, our product must enable 'immediate braking' to ensure the safety of drivers and pedestrians in hazardous situations." He added, "In company development, we borrow a saying from martial arts novels: 'In martial arts, speed reigns supreme.' A startup must first survive. Only by running fast in the right direction can you survive and go far. Additionally, for customer projects, the team needs to respond quickly, solve problems fast, and expand business rapidly."

For Leekr, 2025 marks its first harvest year. Regarding revenue, Hui revealed that the company expects at least a 4-fold increase compared to last year. Notably, Leekr is actively supporting OEM partners in planning their overseas expansion. Currently, Leekr has a team of nearly 300 people, with R&D personnel accounting for about 65%. The team size is expected to grow further as business expands.

 

2. "Blossoming in Multiple Areas": Explosive Mass Production Scale, Leading Domestic Market Share

As a core execution component for new energy and intelligent vehicles, the penetration rate ofChassis-by-wire technology in new vehicles has exceeded 90%. Among solutions, the highly integrated One-box solution, offering superior cost and performance advantages, has become the absolute mainstream. According to statistics from models equipped with One-box solutions announced in MIIT (Ministry of Industry and Information Technology) bulletins, Leekr ranks first among tech startups in the number of projects, showing explosive growth in mass production scale. Furthermore, data from Gaogong Intelligent Automotive shows Leekr ranks among the top three domesticChassis-by-wire suppliers in the 2024 One-box sub-market.

Looking at specific products: At the Shanghai Auto Show in April this year, Leekr launched multiple versions of its One-boxChassis-by-wire solution based on its mass-produced product, catering to different OEM requirements. The system features an upgraded software architecture supporting all-terrain functionality and other features, achieving mass production with a leading domestic automaker by mid-2025. Simultaneously, Leekr is actively responding to OEMs' urgent demand for autonomy by continuously investing in R&D for fully localized solutions. Its fully self-developed, 100% domestically sourcedChassis-by-wire solution will also achieve mass production in Q4 this year.

Furthermore, targeting the Smart Chassis 2.0 era, Leekr significantly launched its EMB-LK® Electro-Mechanical Braking system and SBW-LK® Steer-by-Wire system. Its EMB product is scheduled for pilot mass production on high-end models of a leading domestic automaker in 2026. Overall, Leekr's new Smart Chassis 2.0 platform products, through modular design and high performance, flexibly support OEMs in rapidly deploying advanced driver assistance functions. While ensuring functional reliability, they also further optimize system costs, providing strong support for the penetration of high-level autonomous driving into mainstream models.

Regarding production capacity, Leekr's current advanced manufacturing center covers nearly 10,000 square meters, equipped with comprehensive R&D and testing facilities and several international-standard fully automated production lines, enabling an annual production capacity exceeding 1 million sets of One-box brake products.

On future R&D focus, Hui stated, "The company's direction remains focused on coreChassis-by-wire technologies. Based on client and market feedback, we will rapidly iterate and refine our products to create offerings with stronger cost-performance advantages." During the interview, Hui also candidly acknowledged: "The company's rapid development inevitably brings challenges. We are simultaneously advancing systematic optimization of key modules to match our fast pace:

Supply Chain: As a Tier 1 supplier, we must build a robust supply chain system, consolidate our 'moat' advantage through large-scale product shipments, and respond quickly to market feedback to make products more closely aligned with customer needs.

Talent Management: Our talent management mechanisms are also being upgraded. The company will dynamically adjust its business strategy layout to ensure sustainable and healthy development."

 

3. Competing in "Brake-by-Wire": Domestic Suppliers Break Through Strongly, Matthew Effect Emerges

With the rapid expansion of the NEV market,Chassis-by-wire technology, through its synergy with intelligence and new energy tech, has become a core technical path for enhancing the safety and energy efficiency of NEVs, while accelerating cost reduction through mass production. Against the backdrop of "intelligent driving equality," theChassis-by-wire industry also faces structural opportunities.

A By-wire Chassis mainly consists of four parts: steer-by-wire, brake-by-wire, drive-by-wire, and suspension-by-wire. Among these,Chassis-by-wire enables the structure between the chassis and the body, making it the core of theChassis-by-wire system. Driven by both the expansion of the NEV incremental market and the transformation of the ICE vehicle stock market, core components likeChassis-by-wire demonstrate significant commercial potential.

Based on the transmission medium,Chassis-by-wire systems can be divided into Electro-Hydraulic Brake (EHB) and Electro-Mechanical Brake (EMB) systems. EHB is further divided into One-box (where the ESC and brake booster are integrated) and Two-box (where ESC and brake booster are separate) solutions based on integration level. The industry widely believes One-box will be the optimal solution for theChassis-by-wire market in the next five years.

It is reported that Leekr currently holds nearly 200 patents related to itsChassis-by-wire products. In Jeff Hui's view, choosing to enter theChassis-by-wire market is taking a difficult but broader path. Key factors include defining the company's product positioning, ensuring product extensibility, deeply understanding customer needs, guaranteeing supply chain quality and stability, and possessing first-mover advantage.

Regarding the competitive landscape in the domesticChassis-by-wire market, Hui observes that the market space of international Tier 1 suppliers is being squeezed, while the share of domestic suppliers increases yearly. However, he further stated, "But the industry window is short, and the Matthew Effect is already apparent.Chassis-by-wire products are the highest safety-level components in the chassis. Automakers are relatively cautious in supply chain development and selection. Companies whose products have achieved scale shipment, with proven stability and consistency, will gain more project opportunities. Conversely, companies with slower product commercialization progress will find it increasingly difficult to secure new projects."

After the interview, Jeff Hui immediately headed from his Shanghai office to the company's Taicang factory. He joked, "After all, we are about 'immediate' speed." Leekr Technology, running at "immediate" speed in theChassis-by-wire market, is also a microcosm of the rapid development of China's NEV industry and its efforts to master core technologies previously dominated by foreign players. Represented by companies like Leekr, ChineseChassis-by-wire tech firms are forging ahead on the path to achieving breakthroughs and development in the local supply chain.